The Philippines is a tiny island with plenty of opportunities for small businesses.
It’s important to remember that even the current business giants were once just small entrepreneurs with big dreams and a lot of hard work.
As a small business owner, you’re no stranger to the daily challenges and hurdles of running your venture.
Apart from attending to daily operations, it would be best if you worked on promoting your business as much as possible to reach customers and attract them.
With the increasing cost of business operations, you must also spend on advertising.
If you follow traditional marketing approaches such as Posters, Broadcasting methods like TV or Radio, Newspapers, and Magazines, your costs will skyrocket, and the return will be considerably low.
With the trend of people abandoning traditional media and becoming closer to Digital media, it is crucial to adopt a digital marketing strategy to promote your small business and achieve the optimum results for your marketing investment.
Digital Marketing strategy for boosting your small business in Manila
As the World Bank suggests, If your company has less than 49 employees, it is a small business.
So go through the following methods and create your digital marketing strategy to uplift the business today.
Search Engine Optimization aka SEO is making your brand constantly visible in terms of keywords that are used with your business.
The most admirable thing about SEO is it is not even paid. It does not need any monetary investment, but it requires your time and dedication.
First, identify the keywords related to your business; Think of it as a Customer. Then build the content including those selected keywords.
Content is King. Great content is a must-have for a great SEO strategy. But having the right keywords in the content is not enough at all.
You have to make attractive, relevant and useful content to offer value through it.
Customers should be able to enjoy your content or they should be able to gain some sort of knowledge out of it. In that way, you can build trust from your customers.
Since you are a small business with a small marketing budget, start your content game through a blog.
Write how-to articles, guides, ebooks and many more that would help your audience.
Don’t forget to be consistent with content creation.
You will even question, Is emails are relevant in this age? So we suggest you read our article on Is Email Marketing still relevant in 2021? via https://bit.ly/3r3CjJb for more details.
Email marketing is a great cost-effective and productive way of getting in touch with your audience and converting them to paying customers.
You have to plan your email marketing campaign properly.
You can even personalize each email to cater for different customers.
A correctly executed email marketing campaign will gain you a high ROI.
Social Media is a powerful tool to use in your business. It is more of a sought after thing to integrate your business into social media.
Again it takes a bit of planning.
There are a variety of social media platforms.
As a small business, you only have a small budget to spend on.
So it is up to you to decide what are social media platforms you are willing to go for in terms of your business.
For example, if your business needs to constantly display attractive visuals, videos etc. it is better to select Instagram.
Social media marketing is not selling online but developing a relationship with your customers.
So now you know how to create your digital marketing strategy incorporating the above methods.
We are at HypeX, specializing in creating digital marketing strategies for small businesses like yours.
You can contact us and we can discuss how to build your digital strategy.
Visit our HypeX360 Website | For All Social Handles check LinkTree
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The Philippines is a tiny island with plenty of opportunities for small businesses. It’s important to remember that even the current business giants were once
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